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CONSULTING SERVICES
M-Transactions enables our partners to develop quick, agile, and innovative
processes around mobile and m-shoppers that help lower costs, reduce risk,
achieve objectives, expand operations, and evolve with ever-changing business
requirements, industry trends, and market demand.
You can take advantage of the expert guidance offered through our consulting
services. M-Transactions believes by understanding the mobile behavior of the
shopper you can leverage that knowledge and understanding across the entire
enterprise. This “shopper-centric” focus instills the confidence that your
business decisions are in line with shopper expectations and that these
decisions can be executed quickly throughout the enterprise.
M-Transactions covers multiple areas that define and build comprehensive
profiles, including:
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Mobile Analytics –
With M-Transactions, you can measure and review the key performance indicators
for corporate performance, shopper trending, store/POS, merchandise purchases,
payment and transaction details, couponing and loyalty and supply chain
analytics – maintaining visibility to past performance for future success.
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Mobile based Strategic planning –
With M-Transactions, you can ensure your planning processes are interwoven and
uniform by the same company objectives & goals. For example, your overall mobile
strategy will be consistent across your online store or brick and mortar but
with each screen customized to the demands of its market.
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Mobile based Promotion planning –
We can help you understand how shoppers respond to coupons and marketing
campaigns, so you can create powerful m-couponing campaigns without sacrificing
margin. Robust what-if functionality shows the impact of different strategies to
the bottom line – helping you even create, build and distribute m-couponing
deals. After distributed coupon performance details are immediately available to
support execution of company strategies.
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M-Coupon Life-cycle pricing –
We help you manage the trade-offs between revenue, profit, and price image, and
set prices that support a retailer's brand strategy. By analyzing shopper demand
and price sensitivities to channel, location, and SKU level, price changes that
meet your strategic goals can be selected.
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Point-of-sale –
M-Transactions can help enable you to speed transaction time for checkout and
increase staff productivity. By using digital based couponing and automated
processes we can positively reduce fraud, help cut cost and improve customer
service.
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Store operations –
M-Transactions delivers comprehensive real-time information that helps
efficiently manage all day-to-day operations. With workload calculations based
on historical shopper visit and transaction data, you can match the coverage of
store resources to the calculated demand, to deliver the right service levels at
the right cost.
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M-catalog and M-commerce management –
M-Transactions provide the tools to create and manage m-couponing campaigns for
your stores.
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Customer loyalty management –
M-Transactions can help you centralize sales information to gain insight into
shopper's habits and preferences, enabling you to use individual preferences to
reward buying history, express gratitude, and target promotions to influence
future sales.
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